Forward Progress for Downtown
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Branding & Design
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Campaign Development
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Web Design & Development
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Digital & Social Media
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Marketing Strategy
Forward Progress for Downtown
+
Branding & Design
+
Campaign Development
+
Web Design & Development
+
Digital & Social Media
+
Marketing Strategy
To rally the community, the team approached us to develop a campaign that would launch their vision for the Jacksonville Shipyards and the path toward a Stadium of the Future.
Enter 1st DownTown Jacksonville.
The logo combines those ideas as a play on words while integrating the waves and colors of the St. Johns River. To kick off the campaign, we created a messaging platform, imagery, website, presentation, and social media accounts to keep in-person and online conversations in line with the 1st DownTown branding. This approach drove our marketing strategy and social media content calendar, as well as additional brand activations throughout Jacksonville, like the 1st DownTown Community Huddles and in-stadium advertising.
In the years since then, our efforts have resulted in hundreds of positive earned media placements in local, regional, and national outlets, ranging from industry awards and coverage of new construction developments throughout the project life cycle, to client success stories and thought leadership opportunities.
And it worked! Their team secured the touchdown, garnering momentous support from the community and Jacksonville City Council for their plans. More than 1,200 emails were submitted through landing pages we created in partnership with the Jags, driving traffic to the sites using email marketing, social media, and public relations. With so much success, their internal team is replicating the same campaign format to build momentum for the next wave.
Transparency in Coverage Disclosures
Jacksonville photos by Eric McClure
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