MEDIA PLANNING & BUYING

Find The Right Audience in The Right Place at The Right Time

A collection of LinkedIn images for Miller EV Solutions An outdoor board for David Gray Heating and AirSocial media graphics for The DONNA Foundation

We create paid media plans for your advertising campaigns that drive results.

Between social media, magazines, television networks, radio stations, billboards, websites, and search engine marketing, the options for where to spend your advertising dollars are limitless. But how can you know if you’re getting the best return on your investment?We’ll provide a media planning and buying consultation for free – so you’ll have an informed perspective on how your media spend can deliver the greatest impact for your business.

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What We Offer

We are Wingard, a full-service marketing and communications firm.

As an independent marketing and advertising agency founded by a Jacksonville native, we understand the local market and the consumers your business wants to serve – and we also get how tough it can be to navigate where exactly to allocate your marketing dollars.

Here at Wingard, we focus on helping our partners realize their full potential – whether that’s developing a new brand or amplifying an existing brand footprint.

We offer various services to help add transparency and simplicity to the media buying process for our client partners, which include:

Media Planning

Media Strategy

Media Buying

Relationship Management

Content Flighting

Tracking & Reporting

Intelligent Media Insights

Our media planning and buying services take the mystery out of your media placements. In 2019, we became the first agency in the Southeast to leverage Nielsen’s Commspoint Local platform to integrate consumer behavior and media buying insights into our media planning services.

We’ll work with you to identify which marketing channels are most likely to draw the attention of your intended audience. Then, we’ll develop a media plan that’s customized to address your strategic objectives and yield the greatest ROI. After the plan is finalized, we’ll negotiate the purchasing of your media and keep everything on track by providing deadline reminders and regular updates.

How it Works

We are Wingard, a full-service marketing and communications firm.

In simple terms, this partnership allows us to provide industry-leading media planning and buying services by combining Nielsen’s Pointlogic platform, an advanced media planning tool used by large national brands and agencies, with Scarborough research data — which provides our team with insight into market-specific consumer behaviors.

The Commspoint™ Local platform utilizes inputs about your brand, campaign, target audience, and competitive landscape to provide a range of local media investment recommendations and a customized media mix for each. This ensures that you’re maximizing your investment in the most impactful media channels and able to understand the overall effectiveness of your campaign at different levels of investment.

Key Benefits

Utilizing the Commspoint Local platform, Wingard can help you identify:

  • How much to spend in order to achieve your desired campaign effectiveness

  • Key areas of waste in your current media spending that can translate into savings or reinvestment

  • Where to allocate (or reallocate) your dollars to get the most return for your investment

Every brand is unique, and so is the way they want – and need – to tell their story.

With effective media planning and buying, we understand there’s never a universal, all-purpose solution. That’s why we combine our team’s expertise and creativity with advanced media buying and planning tools to craft a targeted media mix that works for your brand.

MEDIA PLANNING & BUYING PROJECTS

Realized potential. For our partners, our community, and our people.

KIND WORDS

Wingard is, simply put, the type of partner MOSH wants: experienced, reliable, challenging and dedicated. MOSH has engaged Wingard over the years on an ever-increasing scale for its needs, from advertising to public relations, because we trust their team to not just build our brand, but to represent us to the world. They aren’t just a consultant, they are part of our team.

Bruce Fafard, Chief Executive Officer, Museum of Science & History

Since hiring Wingard to handle media-buying and public relations for Jax Federal Credit Union, I’ve been amazed and delighted at all the positive results! I’ve seen our CEO and top executives as regular guests on local television, furthering a mission of financial wellness. They have been enthusiastic, strategic, focused, and fun! It’s a delight working with them and I recommend them with zeal!

Angie Coleman, Chief Marketing Officer, JAX Federal Credit Union

Let’s turn your idea into realized potential.