Beyond Van Gogh

Beyond Expectations

Framing an interactive experience.

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Public Relations & Communications

Beyond Van Gogh

Beyond Expectations

Framing an interactive experience.

+

Public Relations & Communications

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Paquin Entertainment Group, a leading Canada-based entertainment company, has reimagined the way audiences experience art, history, and pop culture through multiple immersive experiences.

When the company decided to bring its popular production “Beyond Van Gogh: The Immersive Experience” to Jacksonville, stakeholders engaged Wingard to generate local interest through public relations.

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Capturing Downtown’s Vision

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Our work on behalf of Beyond Van Gogh garnered more than 95 million media impressions throughout its seven-month run — including nearly 20 million before the exhibition even opened to the public.

More than 130,000 tickets were sold in Jacksonville, breathing new life into our Downtown’s North Core (NoCo), and celebrating a 19th-century artist in a way uniquely fit for a 21st-century audience. Before getting started, we conducted extensive research on what had been done to promote the show in other markets, including reviewing case studies and programming, to gain an understanding of successful strategies. We then planned and executed the Jacksonville engagement of the experience, working alongside Paquin’s national PR and media teams, the City of Jacksonville, nonprofit partners, the host venue’s ownership team and management, and our local media to share this one-of-a-kind experience through a multi-tiered public relations strategy — resulting in hundreds of media hits from the preview phase to closing day.

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KIND WORDS

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In 2015, our firm was selected through a competitive bid process to provide strategic public relations support for the organization’s operations in Northeast Florida and expansion throughout the state.

In the years since then, our efforts have resulted in hundreds of positive earned media placements in local, regional, and national outlets, ranging from industry awards and coverage of new construction developments throughout the project life cycle, to client success stories and thought leadership opportunities.

The results are in.

72 m

Total reach/circulation

62

Number of publications

49

Number of influencers

1,175%

increase in total net followers

431K+

emails sent with 32% open rate

In addition, our design team meticulously crafted packaging that not only captured attention but also embodied the unique essence of each brand, evoking anticipation and excitement on the shelf.

Our campaign development and associated collateral — from in-stadium ads to POS displays — heightened brand awareness and engagement on occasions such as Cinco de Mayo, anniversary campaigns or new product launches.

Let’s turn your idea into realized potential.

72 m

Total reach/circulation

62

Number of publications

49

Number of influencers