Blue Biofuels

Flame On

Change the fuel. Change the future.

+

Web Design & Development

+

Copywriting

+

Branding & Design

Blue Biofuels

Flame On

Change the fuel. Change the future.

+

Web Design & Development

+

Copywriting

+

Branding & Design

The 20th anniversary logo for The DONNA Foundation

Blue Biofuels, a South Florida cleantech company, wants to revolutionize the biofuel industry — and that process started with a revamp of their branding.

They sought to create a compelling identity and effective marketing materials to communicate how their cutting-edge technology sets their company apart from competitors.

Blue Biofuel's business cards
Play video cursor
A scrolling video of the Miller EV Solutions website
An image of the Miller Electric Company website
A phone with Instagram open to Visit Jacksonville

Capturing Downtown’s Vision

No items found.
The homepage for the Blue Biofuel's website
A phone with Instagram open to Visit Jacksonville

From messaging to visual identity, Wingard collaborated closely with Blue Biofuels to develop a strong brand.

We updated their logo, which still nods visually to its former iteration while creating a fresh, modern design. We then crafted persuasive messaging that highlighted Blue Biofuels' commitment to sustainability and its unique patented approach. With voice and visuals complete, we completely redesigned the Blue Biofuels website, building a user-friendly site that educates and inspires its visitors.

No items found.
A scrolling view of the Miller EV Solutions website
An assortment of MOSH pins
Three MOSH business cards
MOSH rack cards
A screenshot of the David Gray 8-bit commercial

KIND WORDS

"Wingard was very helpful in working from the bottom up, redoing our logo, our website and our entire look/brand to the outside world."

Anthony Santelli, CFO, Blue Biofuels

Flip Side of Florida logo
A A-frame sign on the sidewalk featuring Visit Jacksonville
Four example Instagram stories for Visit Jacksonville
Outdoor billboards featuring Visit Jacksonville Flip Side of Florida campaign
An infographic for Miller EV Solutions on the lifecycle of an EV project
A Miller Electric Company employee
An outdoor billboard for MOSH

In 2015, our firm was selected through a competitive bid process to provide strategic public relations support for the organization’s operations in Northeast Florida and expansion throughout the state.

In the years since then, our efforts have resulted in hundreds of positive earned media placements in local, regional, and national outlets, ranging from industry awards and coverage of new construction developments throughout the project life cycle, to client success stories and thought leadership opportunities.

The results are in.

The new cohesive brand identity effectively communicates the company's commitment to a biofuel revolution, setting them apart in the competitive market and enhancing the brand's overall credibility.

1,175%

increase in total net followers

431K+

emails sent with 32% open rate

In addition, our design team meticulously crafted packaging that not only captured attention but also embodied the unique essence of each brand, evoking anticipation and excitement on the shelf.

Our campaign development and associated collateral — from in-stadium ads to POS displays — heightened brand awareness and engagement on occasions such as Cinco de Mayo, anniversary campaigns or new product launches.

Let’s turn your idea into realized potential.