Cultural Council of Greater Jacksonville

Culture Shock

Igniting the creative economy.

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Branding & Design

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Digital & Social Media

Cultural Council of Greater Jacksonville

Culture Shock

Igniting the creative economy.

+

Branding & Design

+

Digital & Social Media

The 20th anniversary logo for The DONNA Foundation

The Cultural Council of Greater Jacksonville enriches life in Northeast Florida by investing in arts and culture.

Today, the organization is part of a collective movement to ignite the region’s creative economy — ultimately bringing more art to more people, and driving business growth and quality of life improvements in our city.

In alignment with the organization’s 50th anniversary in 2023, we developed a fresh visual identity that showcases the brand’s energy and elevates the message of More Art and More Culture for the greater community. The double “C” icon brings the alliteration of the words “Cultural Council” to life while representing the ripple effect of arts and culture throughout the community.

Blue Biofuel's business cards
Play video cursor
A scrolling video of the Miller EV Solutions website
An image of the Miller Electric Company website
A phone with Instagram open to Visit Jacksonville

Capturing Downtown’s Vision

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The homepage for the Blue Biofuel's website
A phone with Instagram open to Visit Jacksonville
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A scrolling view of the Miller EV Solutions website
An assortment of MOSH pins
Three MOSH business cards
MOSH rack cards
A screenshot of the David Gray 8-bit commercial

KIND WORDS

Flip Side of Florida logo
A A-frame sign on the sidewalk featuring Visit Jacksonville
Four example Instagram stories for Visit Jacksonville
Outdoor billboards featuring Visit Jacksonville Flip Side of Florida campaign
An infographic for Miller EV Solutions on the lifecycle of an EV project
A Miller Electric Company employee
An outdoor billboard for MOSH

In 2015, our firm was selected through a competitive bid process to provide strategic public relations support for the organization’s operations in Northeast Florida and expansion throughout the state.

In the years since then, our efforts have resulted in hundreds of positive earned media placements in local, regional, and national outlets, ranging from industry awards and coverage of new construction developments throughout the project life cycle, to client success stories and thought leadership opportunities.

The results are in.

No longer an understudy, the Cultural Council’s brand identity and voice are ready to take center stage.

A refreshed color palette features purple, a color associated with creativity, enlightenment, imagination, and inspiration; secondary colors in complementary shades of teal, green, and blue reflect the spirit and natural beauty of Northeast Florida.

1,175%

increase in total net followers

431K+

emails sent with 32% open rate

In addition, our design team meticulously crafted packaging that not only captured attention but also embodied the unique essence of each brand, evoking anticipation and excitement on the shelf.

Our campaign development and associated collateral — from in-stadium ads to POS displays — heightened brand awareness and engagement on occasions such as Cinco de Mayo, anniversary campaigns or new product launches.

Let’s turn your idea into realized potential.