Downtown Vision, Inc.

Urban Renewal

A new look for Downtown.

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Branding & Design

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Web Design & Development

Downtown Vision, Inc.

Urban Renewal

A new look for Downtown.

+

Branding & Design

+

Web Design & Development

The 20th anniversary logo for The DONNA Foundation

Downtown Jacksonville offers no shortage of opportunities for people and companies who want to live, work, visit, or invest in the heart of Northeast Florida.

With high-profile development projects on the horizon and steady growth across Downtown’s business community, Downtown Vision, Inc. (the nonprofit Business Improvement District for the neighborhood) saw an opportunity to refresh its visual identity and web presence to better reflect the range of experiences available in #DTJax.

Blue Biofuel's business cards
Play video cursor
A scrolling video of the Miller EV Solutions website
An image of the Miller Electric Company website
A phone with Instagram open to Visit Jacksonville

Capturing Downtown’s Vision

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The homepage for the Blue Biofuel's website
A phone with Instagram open to Visit Jacksonville

The organization’s new logo is crisp and modern, with a four-color palette that aligns with Downtown Vision’s four key initiatives: live, work, visit, and invest.

The approachable colors were strategically incorporated into the website design.

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A scrolling view of the Miller EV Solutions website
An assortment of MOSH pins
Three MOSH business cards
MOSH rack cards
A screenshot of the David Gray 8-bit commercial

KIND WORDS

"Wingard's dedication to understanding and furthering our mission and endeavors has been instrumental in achieving our organizational goals, and we cannot commend them enough for their remarkable contributions. Their team produces professional and creative work at every turn, with results that resonate with our target audiences and grow brand awareness and engagement."

Katherine Hardwick, Vice President of Marketing & Research, Downtown Vision

Flip Side of Florida logo
A A-frame sign on the sidewalk featuring Visit Jacksonville
Four example Instagram stories for Visit Jacksonville
Outdoor billboards featuring Visit Jacksonville Flip Side of Florida campaign
An infographic for Miller EV Solutions on the lifecycle of an EV project
A Miller Electric Company employee
An outdoor billboard for MOSH

In 2015, our firm was selected through a competitive bid process to provide strategic public relations support for the organization’s operations in Northeast Florida and expansion throughout the state.

In the years since then, our efforts have resulted in hundreds of positive earned media placements in local, regional, and national outlets, ranging from industry awards and coverage of new construction developments throughout the project life cycle, to client success stories and thought leadership opportunities.

The results are in.

Improvements to the user interface allow visitors to easily find information about upcoming events, business resources, unique apartment and condo buildings, and programs like the always-popular First Wednesday Art Walk.

10.38%

new mobile users

90.8%

increase in total users to event pages

1,175%

increase in total net followers

431K+

emails sent with 32% open rate

In addition, our design team meticulously crafted packaging that not only captured attention but also embodied the unique essence of each brand, evoking anticipation and excitement on the shelf.

Our campaign development and associated collateral — from in-stadium ads to POS displays — heightened brand awareness and engagement on occasions such as Cinco de Mayo, anniversary campaigns or new product launches.

Let’s turn your idea into realized potential.

10.38%

new mobile users

90.8%

increase in total users to event pages