Flagship Food Group

All in the Family

A recipe for supermarket success.

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Digital & Social Media

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Branding & Design

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Campaign Development

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Marketing Strategy

Flagship Food Group

All in the Family

A recipe for supermarket success.

+

Digital & Social Media

+

Branding & Design

+

Campaign Development

+

Marketing Strategy

The 20th anniversary logo for The DONNA Foundation

Collaboration became the secret ingredient to success for Wingard’s strategy for the Flagship Food Group family of brands: 505 Southwestern, La Tortilla Factory, Yucatan Guacamole, Cabo Fresh Guacamole, and Young Guns Chile.

Wingard partnered with their in-house marketing managers to blend creativity, strategy and a shared passion for authenticity, resulting in a recipe that resonated with audiences across the nation.

On social media, the Wingard team saw the opportunity to create a digital gathering place for the Flagship Food Group’s fans and followers. From mouthwatering recipes to engaging memes, every post invited the brand’s users to pull up a chair and join the conversation.

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Capturing Downtown’s Vision

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Leveraging email marketing, we crafted campaigns for 505 Southwestern and La Tortilla Factory that served as personalized invitations to indulge in the flavors of the Flagship Food Group family, including cross-promoting the additional brands.

This tactic drove more than $20,000 in online revenue with an open rate of 30%. For La Tortilla Factory, emails drove approximately $62,000 for the year, almost double the revenue from the year before.

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KIND WORDS

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In 2015, our firm was selected through a competitive bid process to provide strategic public relations support for the organization’s operations in Northeast Florida and expansion throughout the state.

In the years since then, our efforts have resulted in hundreds of positive earned media placements in local, regional, and national outlets, ranging from industry awards and coverage of new construction developments throughout the project life cycle, to client success stories and thought leadership opportunities.

The results are in.

1,175%

increase in total net followers

431K+

emails sent with 32% open rate

In addition, our design team meticulously crafted packaging that not only captured attention but also embodied the unique essence of each brand, evoking anticipation and excitement on the shelf.

Our campaign development and associated collateral — from in-stadium ads to POS displays — heightened brand awareness and engagement on occasions such as Cinco de Mayo, anniversary campaigns or new product launches.

Let’s turn your idea into realized potential.