Miller Electric Company

Powering the Possibilities

Delivering Current Website Design

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Web Design & Development

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Digital & Social Media

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Marketing & Advertising

Miller Electric Company

Powering the Possibilities

Delivering Current Website Design

+

Web Design & Development

+

Digital & Social Media

+

Marketing & Advertising

The 20th anniversary logo for The DONNA Foundation

Miller Electric Company powers businesses nationwide, ranging from food and beverage plants to data centers and financial institutions.

In response to a challenging job market, the company sought a website redesign to underscore its dedication to employees while continuing to deliver outstanding service to clients.

After mapping out the best new user experience for job seekers, we used those insights to restructure Miller Electric’s website and drive attention to added features focused on employee recruitment and retention: a sticky hiring banner across the top of the page, high-quality photos demonstrating company culture, and a new Join the Team section to highlight opportunities and encourage job seekers to apply. 

Blue Biofuel's business cards
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A scrolling video of the Miller EV Solutions website
An image of the Miller Electric Company website
A phone with Instagram open to Visit Jacksonville

Capturing Downtown’s Vision

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The homepage for the Blue Biofuel's website
A phone with Instagram open to Visit Jacksonville

To authentically capture the company's dynamic team atmosphere, our team collaborated with local photographer Ryan Ketterman to produce imagery that resonated with the updated site's messaging.

In addition to the website redesign, we embarked on a comprehensive digital marketing plan to enhance the online presence of Miller EV Solutions, Miller Electric’s electric vehicle service line. Our efforts included LinkedIn social media management, monthly blog posts, targeted email marketing campaigns, and strategic paid social ads. Their LinkedIn Showcase Page grew rapidly, jumping from zero followers to more than 1,000 in a matter of months.

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A scrolling view of the Miller EV Solutions website
An assortment of MOSH pins
Three MOSH business cards
MOSH rack cards
A screenshot of the David Gray 8-bit commercial

KIND WORDS

Flip Side of Florida logo
A A-frame sign on the sidewalk featuring Visit Jacksonville
Four example Instagram stories for Visit Jacksonville
Outdoor billboards featuring Visit Jacksonville Flip Side of Florida campaign
An infographic for Miller EV Solutions on the lifecycle of an EV project
A Miller Electric Company employee
An outdoor billboard for MOSH

In 2015, our firm was selected through a competitive bid process to provide strategic public relations support for the organization’s operations in Northeast Florida and expansion throughout the state.

In the years since then, our efforts have resulted in hundreds of positive earned media placements in local, regional, and national outlets, ranging from industry awards and coverage of new construction developments throughout the project life cycle, to client success stories and thought leadership opportunities.

The results are in.

1,175%

increase in total net followers

431K+

emails sent with 32% open rate

In addition, our design team meticulously crafted packaging that not only captured attention but also embodied the unique essence of each brand, evoking anticipation and excitement on the shelf.

Our campaign development and associated collateral — from in-stadium ads to POS displays — heightened brand awareness and engagement on occasions such as Cinco de Mayo, anniversary campaigns or new product launches.

Let’s turn your idea into realized potential.