Increasing Traffic to the Dealership
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Marketing & Advertising
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Branding & Design
Increasing Traffic to the Dealership
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Marketing & Advertising
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Branding & Design
In 2015, the O’Steen Automotive Group expanded into South Georgia with the acquisition of two Valdosta dealerships. Our team had the pleasure of introducing the O’Steen brand to its new community. First, we refreshed the O’Steen logo to fit inside a circular container — similar to the steering wheel (and actual wheels) of a car.
The O’Steen mark is also seen across town in outdoor boards for both O’Steen Subaru and O’Steen Volkswagen; fun design elements, from dog photos to illustrated landmarks of Valdosta, attract the eye and bring a smile.
In the years since then, our efforts have resulted in hundreds of positive earned media placements in local, regional, and national outlets, ranging from industry awards and coverage of new construction developments throughout the project life cycle, to client success stories and thought leadership opportunities.
In addition, our design team meticulously crafted packaging that not only captured attention but also embodied the unique essence of each brand, evoking anticipation and excitement on the shelf.