Rad to the Bone
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Brand Activation & Community Engagement Services
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Digital & Social Media
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Marketing & Advertising
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Marketing Strategy
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Public Relations & Communications
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Campaign Development
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Branding & Design
Rad to the Bone
+
Brand Activation & Community Engagement Services
+
Digital & Social Media
+
Marketing & Advertising
+
Marketing Strategy
+
Public Relations & Communications
+
Campaign Development
+
Branding & Design
RadiFi wanted a unique way to announce the name change, so Wingard planned an experiential installation at Riverside Arts Market that included a 360-degree photo booth, a silent disco and branded promotional items to encourage interaction between RadiFi team members and the 3,000+ attendees.
In tandem with the event, we worked with RadiFi to design and install outdoor signage, ATM surrounds and coin machine wraps at each branch location to officially turn over the brand.
The event and promotional campaign served as a way to underpin the brand’s core value of member empowerment and further emphasize the credit union’s deep-rooted connection to the neighborhoods it serves.
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In the years since then, our efforts have resulted in hundreds of positive earned media placements in local, regional, and national outlets, ranging from industry awards and coverage of new construction developments throughout the project life cycle, to client success stories and thought leadership opportunities.
In addition, our design team meticulously crafted packaging that not only captured attention but also embodied the unique essence of each brand, evoking anticipation and excitement on the shelf.
CONTACT
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