Web Design & Development

At Wingard, we know that first impressions matter.

That is especially true on the internet. The average website visitor spends less than one minute on your site – and takes less than a second to form their opinion about it. That means your potential customers are deciding whether they should stay on your page in the time it takes to blink.

So how do you ensure that your target audience finds exactly what they are looking for? By hiring Wingard as your web design agency, of course!

Since launching our web development services in 2008, we’ve built more than 500 websites for our clients and have become one of the go-to web development companies in Jacksonville.

Our clients include corporate leaders like Regency Centers and Miller Electric Company; economic development drivers like Downtown Vision, Inc. and the JAX Chamber; and beloved nonprofits like the Cathedral Arts Project and The Community Foundation for Northeast Florida.

We’ve helped small businesses establish their web presence for the first time, honing their message and creating meaningful digital experiences for their customers.

We’ve helped local nonprofit organizations tell their stories, accept online donations, and organize community events that support their mission and our Northeast Florida community.

And as your web development agency, we’d be honored to help you find your voice, reach your target audience, and achieve the results you are looking for to help your organization realize its full potential.

User Experience

Our website process begins with a kickoff call designed to get our creative juices flowing.

We’ll talk about your goals, target users, content needs, design ideas, and more. You bring your key stakeholders and your wildest website dreams; we’ll bring an agenda of thoughtful discussion questions tailor-made for your project.

We now get to work transforming your feedback into research-based recommendations on how your new site should flow. We do this by creating three user personas that stand in for your top user types (for example, these could be potential customers, job seekers, or repeat users). We then look closely at their goals, create detailed empathy maps, and envision each persona’s user journey based on our suggested new sitemap.

It’s kind of like alchemy: Audience research plus your lived experience is transformed into a crystal-clear picture of what your new website should do to meet your company’s (and your audience’s) goals. This all culminates in a presentation meeting where we review our findings and share how the new website will improve user flow.

Web Design

Here’s where the fun really begins.

Our web designer, now fully armed with a deep understanding of your users, takes everything we've learned so far and turns it into a custom homepage and internal page using responsive web design principles — designed specifically for you. No templates here — every design is as unique as the company we create it for. Once the design is ready, we will host another virtual presentation during which we will unveil your new web design.

Warning: Side effects can include “feeling like a kid in a candy store,” having your mind read, or the feeling that we have delivered “exactly what you wanted without knowing what you wanted.”

It’s now time to turn our collective dreams into reality!

If the web designer is like the architect drawing up the blueprints, our front-end web developers are the hardworking builders who make it happen. During this process, our team will use a foundation of the WordPress CMS paired with a page builder to develop your website. We start with the initial approved designs and continue to build out the pages on the site as the content is finalized.

Before we even think about launching your new site, our team goes through a rigorous internal checklist — clicking on every button, testing every form, and checking out the site on a variety of devices and screen sizes. We’ll also take the time to approach the developed site from the point of view of each user persona we originally identified, testing to ensure they can easily carry out their goals. Tracking, analytics, and basic SEO best practices are included in this process.

When launch day is finally here, our team follows a day-of list to ensure everything goes off without a hitch. Congrats! It’s now time to sit back, relax, and celebrate a job well done.

After your site is live, minor changes, bug fixes, and helpful reminders are included at no additional charge for 90 days. If you find that you need additional support on an ongoing basis outside of the normal scope of our hosting plan, we encourage you to speak with your account executive about our Monthly Maintenance Service options.

WHAT'S NEXT

Digital Marketing and SEO

What good is a new website if no one can find it? When you’re the belle of the ball, you have to make an entrance. We believe that a balanced mix of paid and organic tactics is the best way to drive quality site traffic.

What marketing tactics will be most effective for your site? Should you start with paid search or jump right into Facebook ads? If you ask us, we’d say paid search traffic is great at lead generation and often has higher conversion rates than organic search traffic, while organic search traffic tends to have higher volume and better quality leads. Facebook, on the other hand, is great at driving awareness, but depending on the ask, may not be suitable for lead generation.

Most successful companies tend to start with paid search while also developing and building an organic content strategy, and then add on additional tactics beyond that. We know the strengths and weaknesses of each digital platform and can craft a strategy that’s right for your team, your budget, and your goals. Interested? Start by auditing your existing site.