The start of a new year is the perfect time to reflect, reset, and reimagine your marketing strategy. Whether you’re looking to optimize your website, elevate your digital presence, refresh your brand’s design, engage your audience on social media, or strengthen your public relations efforts, laying a solid foundation now can set you up for a successful 2025. We’ve compiled 25 tips to help you achieve your marketing goals in the year ahead. And to help you hit the ground running, the Wingard team is here to handle it all!

Web

1. Conduct a Website Check-up
   Let us audit key aspects of your website including SEO, accessibility, speed and performance, and mobile responsiveness to ensure that your site is working as seamlessly as possible.
2. Run an SEO Audit
   We’ll evaluate your site’s SEO health to pinpoint areas for improvement. Refining your keyword strategy and fixing issues like missing meta descriptions, short titles, and headline lengths can quickly improve your search engine rankings.
   
   
3. Identify Missing Landing Pages
   We’ll help you enhance your conversion rates by designing custom, campaign-specific landing pages. These pages can help you make a strong first impression on new users, collect leads, capture data, and monitor campaign results.
   
   
4. Check Your Accessibility Score
   We’ll support you on your journey to web accessibility through our partnership with accessiBe! Together, we can assess and improve your site’s user experience for users with disabilities and mobile device users, ensuring inclusivity and compliance with legal standards.
5. Go Custom!
   Our team can help you stand out from the crowd with a fully customized website that showcases your brand’s unique personality. Say goodbye to cookie-cutter templates and hello to bespoke design, interactive features, and third-party integration.

Digital

1. Identify Retargeting Opportunities
   Have you been running awareness ads for a while? It might be time to consider retargeting! Through retargeting ads, we can re-engage users who’ve previously interacted with your site or ads, keeping your brand top-of-mind.
2. Utilize First-Party Data
   We’ll leverage owned data for personalized, high-impact campaigns, such as customer emails, purchase history, and website behaviors. We can also use this data to create lookalike audiences, expanding your reach to users who share characteristics with your current customers and improving targeting accuracy.
3. Check to See If You Are Google Grant Eligible
   Nonprofits, take note! You could benefit from up to $10,000 in free Google Ads credits. Google’s grant program is a powerful tool for amplifying your message, increasing site traffic, and connecting with donors, volunteers, or patrons without depleting your marketing budget. Our team can guide you through every step of the application process, and manage your grant campaigns once we launch!
4. Define Your KPIs
   We can help you identify measurable goals like increasing web traffic, boosting email signups, or generating leads. Clear KPIs provide a roadmap for your campaigns and will allow us to measure success effectively.
5. Leverage Data and Analytics to Report on KPIs
   We’ll use tools like Google Analytics and other agency analytics software to track website traffic, campaign performance, and user behavior. These insights enable us to optimize campaigns in real-time and make data-driven decisions with your goals in mind.

Design

1. Audit Your Collateral
   We will review your print and digital materials to ensure they align with your brand and resonate with your target audience. Are your designs engaging and reflective of your current messaging? If not, it might be time for a redesign!
2. Spruce Up Your Stationery
   We can help you refresh your business cards, letterhead, and envelopes with a new look to make a polished first impression.
3. Consider a Photoshoot
   Let us update your visuals with professional photography that reflects your brand’s identity. Updated product photography, team headshots, or event photos can elevate your marketing materials for the new year.
4. Update Your Ad Designs
   Outdated designs can blend into the background… We can help with that! Say goodbye to creative fatigue and refresh your ads with updated photography, new layouts, and new messaging that reflect your brand’s growth and catch your audience’s eye.
5. Give Your Brand a Full Refresh
   If your brand feels outdated, consider partnering with our design team on a full redesign. A refreshed logo, updated color palette, and cohesive visual identity can breathe new life into your marketing efforts.

Social

1. Pinpoint Your Target Audience
   We'll identify your key audiences—who they are, where they spend their time online, and what content they find valuable. This strategic approach keeps your efforts focused, measurable, and aligned with your brand objectives.
   
   
2. Develop a Social Media Strategy
   Approach social media with a strategic plan to maximize its impact! We'll help you outline your core strategic buckets, which could include product education, community engagement, or seasonal promotions. These will serve as the foundation for your content planning throughout the year, ensuring every post aligns with your goals!
3. Refine Your Brand’s Voice
   Embrace social media trends that resonate with your audience! We’ll tailor them to fit your brand’s unique voice for authenticity and relatability.
   
   
4. Monitor Your Online Reputation
   We will monitor your social media through Hootsuite to track mentions, reviews, and comments, and address both positive and negative feedback quickly to build trust and maintain a positive brand image.
5. Be Consistent
   Consistency is key to building trust and recognition. We’ll create a social media calendar to schedule content ahead of time, maintain momentum, and keep your audience engaged.

Public Relations

1. Create an Editorial Calendar
   We can help you plan your PR efforts by scheduling press releases, announcements, and pitches around key dates and events to stay organized and proactive.
2. Build a Local + Industry-Specific Media List
   We’ll do the research to help you develop a curated list of media contacts that includes local outlets and publications specific to your industry to ensure your key messages reach the right audience.
3. Identify Reliable Speakers from Your Organization
   Establish trusted spokespeople who can represent your brand in interviews, panel discussions, or public events to build credibility and expertise. We’ll help connect your organization with relevant speaking opportunities!
4. Implement Media Monitoring
   We can track your media mentions and public sentiment about your organization through software such as Critical Mention and Hootsuite, so you can anticipate potential PR challenges and highlight positive coverage, helping you stay one step ahead of the narrative.
5. Apply to Industry-Specific Awards
   Showcase your team’s expertise and accomplishments by nominating them for awards relevant to your industry. Winning, or even being nominated, boosts credibility for your organization and provides content for marketing and PR campaigns. Our team can even draft the nominations for you!

Let’s Make It Happen!

Ready to make 2025 your most successful year yet? With so many moving parts, it can feel overwhelming to tackle it all. But you don’t have to do it alone! At Wingard, we specialize in crafting and executing marketing strategies that deliver measurable results, from your digital campaigns to organic social efforts and everything in between. Learn more about how we can turn your ideas for 2025 into realized potential.