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Stop Letting Your Website Provider Hold You Hostage

June 5, 2025

How to Know If Your Website Provider Is Holding You Hostage

At Wingard, we’ve heard it all. Small business owners stuck in website purgatory, entrepreneurs locked out of their own sites, clients trapped in endless contracts with no escape in sight. If this hits a little too close to home, you’re not alone.

Here’s the good news: you don’t have to stay in a toxic relationship with your website provider. You deserve a partnership built on trust, transparency, and flexibility. Let’s break down what’s normal (green flags) and what’s absolutely not (red flags).

🚩 Red Flags: When It’s Time to Rethink Your Website Provider Relationship

If you’ve experienced any of these, it might be time to start packing your digital bags:

  • You aren’t given administrator access to your website’s backend. If your provider holds the keys and won’t give you full control of your website, you may not be able to make necessary updates or even access certain parts of your website controls at all. This is a huge red flag.hey are effectively saying we don’t trust you with your own website, and only we are allowed to update it.

  • Refusal to hand over administrator access when specifically asked. Spoiler alert: It’s your website, not theirs. You paid for it and you own it. If the provider won’t give you full access and ownership, it’s time to rethink the relationship.

  • Proprietary software traps. Some providers build your site on platforms that only they control, making migration next to impossible. This one is hard to back out of after the fact, but if you are able to see this red flag coming, it’s a good idea to pump the brakes and ask if there is a non-proprietary solution available that would allow you to control your own website destiny.

  • Forced multi-year hosting agreements, or no option given to self-host. Here at Wingard, we are partial to hosting our WordPress sites on WP Engine simply because we believe they are the best-managed WordPress hosts out there, with 99%+ uptime and support at your fingertips. However, we understand that this solution isn’t the ideal situation for every single client, and we believe that you should have the final say in where your website is hosted.

  • Inflexibility and resistance to your requests. Your hosting and maintenance provider works for you, not the other way around. If you find yourself constantly struggling to be heard, being told no to your basic update requests, or being ignored completely, this is a huge red flag. Your business deserves better.

  • Unreasonable delays. It shouldn’t take a week (or more) to make routine updates. If you’re noticing this pattern, it can often mean that your provider is outsourcing your website development overseas, where time zone headaches and communication gaps abound. Your web team should be local, agile, and responsive, and you should not settle for double-digit delays.

If one or more of these red flags are present in your relationship with your current provider, it may be time to reclaim what’s yours. It’s not okay for someone who works for you to hold your website hostage. 

✅ Green Flags: What a Healthy Website Partnership Looks Like

Now, let’s talk about what you should expect from your website provider:

  • Options and transparency. A trustworthy provider will walk you through the pros and cons of hosting with them versus hosting on your own. They’ll never pressure you into one option or bury you in fine print. The choice stays in your hands, where it belongs.

  • Full access and ownership. You should have the keys to your digital kingdom. That means full administrator access to your website, your Google Analytics, your Google Search Console, and any other platforms tied to your site. Ownership = control = peace of mind.

  • Friendly, flexible communication. You shouldn’t have to decode cryptic emails full of technical jargon or wait endlessly for responses to your update requests. A good partner answers your questions quickly (usually within one business day), explains things in plain language, and treats your business goals as their top priority.

  • Reputable, top-tier hosting. The best providers won’t stick your site on some bargain-bin server with little to no features. They work with well-known, secure, and high-performance hosting companies to make sure your site loads quickly, stays secure, and can scale as you grow. And if something ever goes wrong, having top-tier support at your fingertips can be a lifesaver.

  • No gatekeeping. A healthy relationship with your web provider means freedom to control your own assets. You should never feel locked out of your site, your tools, or your future decisions. The right provider gives you full access and is happy to teach you how to use it. Empowerment is the name of the game. After all, this is your site.

The best website partnerships don’t trap you—they empower you to make the right choices for your business. If it doesn’t feel like teamwork, it’s time to reconsider your partnership. Look for providers who offer you choices, access, transparency, and respect from day one.

🎯 A Simple Checklist: Questions to Ask Any Website Provider

Before signing any agreement, ask:

  • Will I have full administrator access to my website?
  • Am I allowed to host my site wherever I choose?

  • Is my site built on an open-source platform (like WordPress), or are there any proprietary pieces of software that you are planning on using?

  • What’s your typical turnaround time for website updates?

  • Who will be working on my site, and where are they based?

  • What happens if I choose to take my website elsewhere?

If the answers don’t feel right, trust your gut. There are providers out there who respect your business and your independence, and you deserve to find that collaborative partnership.

Bottom line? You own your business. At Wingard, we believe you should own your website, too. That’s why we build websites on open platforms, give our clients full admin access, and partner with trusted hosting providers to ensure speed, security, and scalability. We believe in honest communication, full transparency, and empowering you—not locking you in.

If you're ready for a website partner who treats your business like their own, let’s talk.

Jax Chamber Events
Why marketers should attend: These aren’t your average mixers. JAX Chamber events bring together small business owners, decision-makers, and entrepreneurs actively shaping the city's future. For marketers, that means staying in the know on local business trends, networking, and hearing what's shaping Jacksonville's growth.

Events to watch:
Chamber Council Mixers
Trustee Mixers
Annual “Meeting”

Marketing takeaway: Stay ahead of local trends and discover the search terms people are actually using to grow their businesses in Jacksonville.
Regional Chamber & Business Councils
Why marketers should attend: Beyond the JAX Chamber, Jacksonville is home to several neighborhood-based and industry-specific chambers of commerce. These tight-knit networks offer hyperlocal insights and relationship-building opportunities that can power your next local campaign.

Look into:

Clay County Chamber of Commerce
St. Johns County Chamber
Beaches Division of the JAX Chamber
Nassau County Chamber of Commerce

Marketing Takeaway: Hyperlocal campaigns often mean hyper-targeted results. These groups help you understand the nuances of each community you serve.
First Coast Hispanic Chamber of Commerce (FCHCC)
Why marketers should attend: FCHCC events are rich with entrepreneurial energy, cultural perspective, and networking potential with Jacksonville’s vibrant Hispanic business community.

Events to explore:
Achieving the Dream Luncheon
Social Cafecito with the Chamber (networking series)

Marketing Takeaway: Discover new audience insights and partnership opportunities while learning how to communicate to diverse communities.
Jacksonville Chapter Events: Public Relations Society of America (PRSA) and the Florida Public Relations Association (FPRA)
Why marketers should attend: Public relations and marketing go hand in hand, and you can think of the North Florida PRSA and FPRA Jax as your go-to groups for communications insights, skill-building, and peer collaboration. For marketers who manage media, help shape public perception, and strengthen brand messaging, both organizations offer invaluable resources and a community of like-minded, local professionals.

Events to explore:
FPRA’s Annual Image Awards
PRSA North Florida’s Media Mashup
Professional development luncheons and mixers

Keep an eye out for the upcoming PRSA Sunshine District Conference, hosted this year in Jacksonville! Our Senior PR & Communications Manager, Ashley Williams, also serves as the PRSA Jacksonville Chapter President and is helping lead the planning efforts. This conference brings together industry leaders to share insights and explore the latest strategies in public relations, communications, and emerging technologies. The Wingard PR team looks forward to seeing you there!

Marketing Takeaway: Learn how to blend PR and marketing to craft campaigns that get attention and build trust with your community.
ULI North Florida: Real Estate + Development Talks
Why marketers should attend: If your clients include developers, real estate professionals, or civic organizations, ULI North Florida events are your inside scoop on what's next in Jacksonville. Think urban core revitalization, new project announcements, and commercial growth projections (which mean future content angles!).

Events to watch:
ULI Trends in Real Estate Conference (annual)
ULI North Florida - State of the Economy & Housing Market (annual)

Marketing Takeaway: Gain rich storytelling material and strategic context for real estate industry-related content.
Jacksonville Business Journal Events
Why marketers should attend: Get an insider look at Jacksonville’s movers and shakers. These events are great for building B2B connections and staying on top of industry shifts.

Notable series:
Tech Leaders of the Year
Fast 50
40 Under 40
Women of Influence

Marketing Takeaway: Stay on top of local happenings, network with community changemakers, and gain insight into business trends that matter locally!
JAXUSA Partnership Events
Why marketers should attend: JAXUSA Partnership is the economic development initiative of the JAX Chamber, and their events offer a high-level look at the forces shaping Northeast Florida's growth. Perfect for those working with clients in B2B, logistics, healthcare, or tech.

Key programming:
JAXUSA Luncheons

Marketing Takeaway: Use data-driven insights to inform your strategy and messaging!
Visit Jacksonville Industry Events
Why marketers should attend: As the city’s official tourism voice, Visit Jax knows destination marketing. Their events are ideal for content creators and marketers in food, travel, hospitality, and culture.

What to look for:
Partner Updates + Town Halls
Hospitality Nights
Collaboration Opportunities via their Partner Portal

Marketing Takeaway: Learn how to turn places into products. These sessions are masterclasses in lifestyle branding, SEO-driven content, and collaborative campaign building.
Downtown Vision, Inc. (DVI) Events
Why marketers should attend: DVI knows how to bring life to a city block, and those activations are full of marketing lessons. DVI events center on placemaking and community-building in Downtown Jacksonville. You’ll see how visuals, street-level branding, and event marketing activate foot traffic.

Watch for:
First Wednesday Art Walk (monthly)
Stakeholder Meetings (quarterly)
Activation Workshops
Sip & Stroll (monthly—except June-August)
Annual #DTJAX Gala

Marketing Takeaway: Street-level engagement matters. Borrow these tactics for IRL campaigns, brand activations, and immersive experiences that foster brand loyalty and buzz.
The Nonprofit Center of Northeast Florida
Why marketers should attend: If you serve nonprofit clients, this is your front-row seat to what matters most in the mission-driven world. The Nonprofit Center hosts workshops, speaker series, and networking events, tailored specifically for nonprofit communicators, fundraisers, and leaders.

Programming highlights:
Annual Nonprofit Works Conference
Catalyst Convening Series Gatherings
Development + Communications Roundtables

Marketing Takeaway: Understand how to build campaigns around impact, empathy, and values, and how to communicate to donors, volunteers, and stakeholders.
Jessie Ball duPont Center Events
Why marketers should attend: The Jessie is the home base for many nonprofits and changemakers in Jacksonville. Their programming focuses on empowerment, civic innovation, and community impact — integral themes for mission-driven brands.

Events to attend:
Nonprofit Meetups
Civic Innovation Lunch & Learns
Community Open Houses

Marketing Takeaway: Learn how mission-driven organizations use storytelling, data, and empathy to build powerful movements.
TEDxJacksonville + Idea-Focused Conferences
Why marketers should attend: Learn from top-tier communicators and thought leaders who know how to distill big ideas into memorable messages. TEDx events and conferences like the upcoming 10X Jacksonville Summit (October 2025) are ideal for inspiration, community connections, and creative fuel.

Marketing Takeaway: Sharpen your narrative craft. Use speaker techniques — like pacing, metaphor, and audience-first language — to elevate your next pitch or brand message.
AIGA Jacksonville Events & Creative Meetups
Why marketers should attend: Design is the backbone of effective branding. AIGA’s events, like portfolio reviews and creative mixers, provide marketers a chance to collaborate with designers, scout talent, and explore the power of visual storytelling and user experience.

Great for:
Brand strategists
Content creators
UX-focused marketers

Marketing Takeaway: Improve your brand strategy by seeing how designers approach user experience, aesthetics, and storytelling. You’ll walk away with a stronger visual vocabulary and new creative partners.
Riverside Arts Market (RAM)
Why marketers should attend: RAM is more than handmade soaps and fresh veggies – it’s a front-row seat to the innovation of small business branding. Watch how vendors capture attention, share their stories, and build loyal audiences in real-time.

Marketing takeaway: Get inspired by grassroots marketing done well. Think: product storytelling, vendor displays, and niche audience engagement.
Creative Panels @ MOCA Jax, MOSH, and Cummer Museum of Art & Gardens
Why marketers should attend: These cultural institutions often host community-driven discussions, artist panels, book clubs, and storytelling events. Keep an eye out for exhibition openings and creative meetups for unique insights into how narratives drive engagement.

Explore Events for:
MOCA
MOSH
The Cummer Museum of Art & Gardens

Marketing takeaway: Great marketing is about emotion and connection, which is exactly what these cultural institutions do best. Use their programming to recharge creatively and explore new ways to tell brand stories through art, history, and place.
Cultural Council of Greater Jacksonville Events
Why marketers should attend: Cultural Council events ignite the creative economy and shine a spotlight on public art, local creatives, and cultural impact. Perfect for marketers interested in placemaking or community engagement.

Top events:
Annual Arts Awards
Public Art Dedications

Marketing Takeaway: Cultural storytelling builds deeper connections. Use what you learn here to create campaigns that resonate with local values and celebrate community identity.

Turn Local Insights Into Local Impact

Tapping into local events is just one piece of the puzzle. If you're ready to turn that inspiration into real results — whether it’s leveling up your Local SEO, launching a new campaign, or giving your brand a creative refresh — Wingard is here to help. We understand Jacksonville, and we know how to help your business thrive here. Let’s make something great, together!

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Let’s turn your idea into realized potential.