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Web 101: Required HTML Elements of a Web Page

August 17, 2017

If you weren’t thoroughly confused after getting a quick introduction to HTML last month, I’m throwing some more at you now. Get a quick refresh on some of the most basic elements.

Like you learned in the first round of web development basics, websites are built with HTML and HTML revolves around tags. Tags are not displayed on your web browser, they’re used by the web browser to interpret and display content such as “heading”, “paragraph”, “table”, and so on. There are some tags that EVERY web page must have to function. What are they?

Must-Have Tags That Never Go Out of Style

DOCTYPE

This (unpaired) tag must be on every web page. You’ll find it at the very top of every web page, and it tells a web browser that this an HTML file and what version of HTML it is. Even though it’s not technically an HTML element, every HTML document should start with the DOCTYPE tag.

HTML

These (paired) tags surround everything in the code document (except the DOCTYPE tag), and it tells your browser that what it’s looking at is an HTML document. You’ll find the HTML tags only at the beginning and end of each code document, as an open and close tag.

Head

Head tags surround metadata and are non-visual elements on the resulting webpage (except a title tag, which determines what shows up for your web page’s browser tab). These tags are nested within the HTML tags (before the body tag), and include things like the website title, metadata information, and links to external files. These descriptive tags house the information that web browsers and search engines look for. The most important ones are Meta content type, Title, Meta Description, and Viewport.

In the 90’s, having as many meta tags as possible would help your website’s SEO; today, it’s not the same story. Here is some more information about which meta tags are important in 2017:

– Meta content type tag <meta charset=”utf-8″/> should be on every page. It defines the character set, and not including it could affect how the browsers displays your web page.
– Title tags <title></title> live in the header and houses important SEO information.  Each page needs a unique title tag to describe it.
– Meta description tags <meta name=”description” content=”Information that will show up in search results”> don’t impact your SEO ranking, but are very important because the copy in it is what will be visible on search engine results. The best practice is to keep it at 160 characters or less.
– Viewport tags <meta name=”viewport” content=”width=device-width, initial-scale=1″> are extremely important for mobile viewing. If you don’t specify the viewport, your mobile user experience might be poor.

Body

Although also nested within HTML tags, body tags are not nested in any other tags. They follow the head tags, and are similar in that they are “wrappers” for the site’s content. However, unlike head tags, body tags produce visual content on the website. Everything you can actually see on a website is nested inside body tags.

So much information, yet so much more to learn! Stay tuned for upcoming blog posts diving deeper into other web development topics. P.S. If you want to play around with some of these topics, you can create your own simple “boilerplate” template here.

Even More

Even the experts have know when to ask for help and when to do research. If you want to learn more about some of these required elements, I’ve provided some reliable sources below, and stay tuned for my next post. It’ll focus on the common elements of HTML web pages.

Moz
Title Tags
Meta Tags
Meta Description

HTML.com
Doctype
Body Tags

W3Schools
HTML Tags
Head Tags

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Why marketers should attend: These aren’t your average mixers. JAX Chamber events bring together small business owners, decision-makers, and entrepreneurs actively shaping the city's future. For marketers, that means staying in the know on local business trends, networking, and hearing what's shaping Jacksonville's growth.

Events to watch:
Chamber Council Mixers
Trustee Mixers
Annual “Meeting”

Marketing takeaway: Stay ahead of local trends and discover the search terms people are actually using to grow their businesses in Jacksonville.
Regional Chamber & Business Councils
Why marketers should attend: Beyond the JAX Chamber, Jacksonville is home to several neighborhood-based and industry-specific chambers of commerce. These tight-knit networks offer hyperlocal insights and relationship-building opportunities that can power your next local campaign.

Look into:

Clay County Chamber of Commerce
St. Johns County Chamber
Beaches Division of the JAX Chamber
Nassau County Chamber of Commerce

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First Coast Hispanic Chamber of Commerce (FCHCC)
Why marketers should attend: FCHCC events are rich with entrepreneurial energy, cultural perspective, and networking potential with Jacksonville’s vibrant Hispanic business community.

Events to explore:
Achieving the Dream Luncheon
Social Cafecito with the Chamber (networking series)

Marketing Takeaway: Discover new audience insights and partnership opportunities while learning how to communicate to diverse communities.
Jacksonville Chapter Events: Public Relations Society of America (PRSA) and the Florida Public Relations Association (FPRA)
Why marketers should attend: Public relations and marketing go hand in hand, and you can think of the North Florida PRSA and FPRA Jax as your go-to groups for communications insights, skill-building, and peer collaboration. For marketers who manage media, help shape public perception, and strengthen brand messaging, both organizations offer invaluable resources and a community of like-minded, local professionals.

Events to explore:
FPRA’s Annual Image Awards
PRSA North Florida’s Media Mashup
Professional development luncheons and mixers

Keep an eye out for the upcoming PRSA Sunshine District Conference, hosted this year in Jacksonville! Our Senior PR & Communications Manager, Ashley Williams, also serves as the PRSA Jacksonville Chapter President and is helping lead the planning efforts. This conference brings together industry leaders to share insights and explore the latest strategies in public relations, communications, and emerging technologies. The Wingard PR team looks forward to seeing you there!

Marketing Takeaway: Learn how to blend PR and marketing to craft campaigns that get attention and build trust with your community.
ULI North Florida: Real Estate + Development Talks
Why marketers should attend: If your clients include developers, real estate professionals, or civic organizations, ULI North Florida events are your inside scoop on what's next in Jacksonville. Think urban core revitalization, new project announcements, and commercial growth projections (which mean future content angles!).

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ULI Trends in Real Estate Conference (annual)
ULI North Florida - State of the Economy & Housing Market (annual)

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Jacksonville Business Journal Events
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Notable series:
Tech Leaders of the Year
Fast 50
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JAXUSA Partnership Events
Why marketers should attend: JAXUSA Partnership is the economic development initiative of the JAX Chamber, and their events offer a high-level look at the forces shaping Northeast Florida's growth. Perfect for those working with clients in B2B, logistics, healthcare, or tech.

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JAXUSA Luncheons

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Visit Jacksonville Industry Events
Why marketers should attend: As the city’s official tourism voice, Visit Jax knows destination marketing. Their events are ideal for content creators and marketers in food, travel, hospitality, and culture.

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Partner Updates + Town Halls
Hospitality Nights
Collaboration Opportunities via their Partner Portal

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Downtown Vision, Inc. (DVI) Events
Why marketers should attend: DVI knows how to bring life to a city block, and those activations are full of marketing lessons. DVI events center on placemaking and community-building in Downtown Jacksonville. You’ll see how visuals, street-level branding, and event marketing activate foot traffic.

Watch for:
First Wednesday Art Walk (monthly)
Stakeholder Meetings (quarterly)
Activation Workshops
Sip & Stroll (monthly—except June-August)
Annual #DTJAX Gala

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The Nonprofit Center of Northeast Florida
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Annual Nonprofit Works Conference
Catalyst Convening Series Gatherings
Development + Communications Roundtables

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Jessie Ball duPont Center Events
Why marketers should attend: The Jessie is the home base for many nonprofits and changemakers in Jacksonville. Their programming focuses on empowerment, civic innovation, and community impact — integral themes for mission-driven brands.

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Nonprofit Meetups
Civic Innovation Lunch & Learns
Community Open Houses

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TEDxJacksonville + Idea-Focused Conferences
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AIGA Jacksonville Events & Creative Meetups
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Great for:
Brand strategists
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UX-focused marketers

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Riverside Arts Market (RAM)
Why marketers should attend: RAM is more than handmade soaps and fresh veggies – it’s a front-row seat to the innovation of small business branding. Watch how vendors capture attention, share their stories, and build loyal audiences in real-time.

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Creative Panels @ MOCA Jax, MOSH, and Cummer Museum of Art & Gardens
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MOCA
MOSH
The Cummer Museum of Art & Gardens

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Cultural Council of Greater Jacksonville Events
Why marketers should attend: Cultural Council events ignite the creative economy and shine a spotlight on public art, local creatives, and cultural impact. Perfect for marketers interested in placemaking or community engagement.

Top events:
Annual Arts Awards
Public Art Dedications

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Turn Local Insights Into Local Impact

Tapping into local events is just one piece of the puzzle. If you're ready to turn that inspiration into real results — whether it’s leveling up your Local SEO, launching a new campaign, or giving your brand a creative refresh — Wingard is here to help. We understand Jacksonville, and we know how to help your business thrive here. Let’s make something great, together!

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